LA-Z-BOY TO EXPAND APPEAL WITH NEW COLLECTION
We are excited to announce the launch of our breathtaking Inspirations collection at Interiors UK 2014.
Comprising two complementary ranges of modern and vintage inspired designs, the collection will be aimed at a younger demographic than our traditional customer.
"Our retailers have been telling us that they’d like the opportunity to offer the La-Z-Boy brand to a wider cross section of their customers and Inspirations will allow them to do just that,” La-Z-Boy UK sales director, Dave Darragh, said.
"The products have a very different look and feel to our current product range and will have their own, specially-created point of sale materials to enable retailers to present them in a separate and defined area in-store to maximise customer interest.”
Inspirations takes its design cues from the contemporary fashions of city living. The collection comprises two sought-after looks. ‘Fresh Inspirations’, with its sleek lines and bold colouring in luxury fabric, leather or combination upholstery, will be available in static or power reclining options. And ‘Vintage Inspirations’, which channels the look and feel of much loved classic designs, features a selection of static, 100% leather products.
"All the colourways have been created especially for this new collection, featuring bright, bold shades, statement patterns and vintage leather finishes. Customers will be able to mix and match the upholstery and scatter cushions to create a personalised look,” Dave continued.
"This will also be the first time we have launched a fully static range, with our Vintage Inspirations products. We are immensely proud of the finished product ranges and believe they will be an ideal complement to our core product offering, to enable us to embrace a much wider section of the marketplace.
"We are looking forward to introducing the products to retailers when we launch at Interiors UK and hope to establish new accounts as a result of the appeal of Inspirations.”
The full Inspirations collection, comprising 11 models in total, will be unveiled for the first time at Interiors UK.