LA-Z-BOY UK NAMED FASTEST GROWING INTERNATIONAL BRAND PARTNER
We are delighted to announce that La-Z-Boy UK licensee Furnico has been named the fastest growing international partner of the global brand.
Joint managing directors, David Winter and Paul Riding, were presented with a trophy at the La-Z-Boy International Conference at its head office in Detroit, USA, after achieving a 31% year on year increase in turnover.
David says the award is thanks to increased distribution and growing recognition and appreciation of the brand in the UK.
"It’s a fantastic honour to have won this award, particularly considering some of the huge worldwide partners we were up against,” he said.
"What’s more, La-Z-Boy Senior Vice President, CMO and President International Doug Collier, who presented the awards, commented that what made our achievement especially meaningful was that it was a large increase based on an already high figure from the previous year.
"We are very proud to have grown La-Z-Boy UK to a 50million USD business and we would like to thank all of our retailers and customers for their ongoing support. This award shows that the La-Z-Boy brand is at its strongest ever in this country.”
La-Z-Boy UK has continued to innovate and develop its product range. Since 2014 it has introduced its More Than Sleep range of beds and mattresses, its Inspirations Collection of fashion-forward upholstery and its medically endorsed Tyler range – a collaboration with Mammoth Technologies.
The award recognises the highest percentage turnover increase, year on year, for La-Z-Boy international partners with a turnover of more than 10million USD.