It’s an exciting time for La-Z-Boy UK as we’ve recently launched our national press advertising campaign.
You may have seen our ads in publications such as The Radio Times, The Daily Mail Weekend, The i newspaper, Telegraph Magazine, Stella Magazine, Private Eye and more.
Featuring a range of Connoisseurs of Comfort, the campaign reminds people that not all La-Z-Boy experts wear white coats, and everyone has their own specialist reasons for appreciating aspects of our products.
Irresistible kitten Captain Puffins (BA Hons) is our style sage, loving the comfy good looks of our chairs. The Clarke family are our go-to durability experts, ensuring their suite stands up to the rigours of family life and all-important relaxation.
And Jerry (MA) has been perfecting reclination therapy since 1964.
There will also be some new characters being introduced soon – keep an eye on our Facebook page for sneak previews to meet and greet our stars.
In the New Year our characters will also be making their on-screen debut, when our TV advertising begins in February.
All our adverts feature models in our new Originals Collection. If you have any questions about any of our products, you can contact our customer services team or search online to find your nearest stockist.
Designed and Manufactured in Britain
The Made in Britain campaign is a movement designed to bring together the manufacturing community in the UK, awarding companies who manufacture their products in Britain a collective mark we can use on our products and communications.
The mark proudly demonstrates La-Z-Boy’s commitment to supporting the local economy and community.
You can identify our UK manufactured products by the Made in Britain flag on the product’s photos.
We launch new ranges throughout the year, so be sure to follow us on social media and check back to keep up-to-date with our new products.